The Philosophy of Branding by Thom Braun
Thom Braun takes us into the minds of the worlds greatest Western thinkers... ...to reveal what they might say about branding if they were alive today.
"The book is filled with pragmatic insights, summaries and Brauns top tips from the philosophers" * Professional Manager *
"In fact The Philosophy of Branding makes for a playful, informative and thought provoking read." * Brand Strategy *
"Within minutes I was captivated by a witty, relaxed narrative, easy on the mind and impossible to put down." * Media Week *
"Humorous, well-argued and heartfelt call to action for marketers, brand managers and communications specialists." * Marketing *
"There are some really challenging thoughts on some fundamental marketing realities here, and the book doubles as a pretty good bluffers guide to philosophy as well." * Argent Journal of Financial Services Forum *
"Entertaining, intellectual, fun and useful. A new way of looking at, and asking questions about, the key elements in branding." * Research, www.mrs.org.uk *
"Philosophy of Branding is refreshingly witty and original." * Commerce and Industry *
"In fact The Philosophy of Branding makes for a playful, informative and thought provoking read." * Brand Strategy *
"Within minutes I was captivated by a witty, relaxed narrative, easy on the mind and impossible to put down." * Media Week *
"Humorous, well-argued and heartfelt call to action for marketers, brand managers and communications specialists." * Marketing *
"There are some really challenging thoughts on some fundamental marketing realities here, and the book doubles as a pretty good bluffers guide to philosophy as well." * Argent Journal of Financial Services Forum *
"Entertaining, intellectual, fun and useful. A new way of looking at, and asking questions about, the key elements in branding." * Research, www.mrs.org.uk *
"Philosophy of Branding is refreshingly witty and original." * Commerce and Industry *
Thom Braun is Director of Unilever's global Marketing Academy, as well being an ordained priest in the Church of England and a successful author. For 25 years, Thom has interwoven his 'careers' as a branding expert, academic, writer and clergyman into a unique blend of skills and experiences.
His marketing and branding credentials come from time spent as a consultant and 21 years working with Unilever, where he plays a key role in the company's global marketing operations. Thom's academic works include Disraeli the Novelist (Allen & Unwin), published when he was only 27; Holy Orders and Free Spirits (HarperCollins); and most recently kingdom.com (SCM-Canterbury Press) a satirical novel about the commercialization of the Church of England.
| SKU | Unavailable |
| ISBN 13 | 9780749441937 |
| ISBN 10 | 0749441933 |
| Title | The Philosophy of Branding |
| Author | Thom Braun |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Kogan Page Ltd |
| Year published | 2004-02-26 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |