Photography for Advertising by Dick Ward
Advertising photography is a highly competitive field, employing some of the world's most skilled and creative photographers. This book follows photographers through 12 advertising campaigns for internationally known products, from the agency's first brief to the final picture. Each project has its own particular problems and requires its own most appropriate solution. A wide range of subjects is featured - the constant flow of new ideas needed for fashion, food and drink, car and cigarette advertising, the complications of photographing animals, babies and crowds and the endless possibilities of still lifes, studio sets, model making and special effects. The techniques covered include focus, flash and shutter effects, close-up work, back and front projection, hand colouring or tinting, colour filters and darkroom montage.| SKU | Unavailable |
| ISBN 13 | 9780356175805 |
| ISBN 10 | 0356175804 |
| Title | Photography for Advertising |
| Author | Dick Ward |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Little, Brown Book Group |
| Year published | 1990-11-08 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |