The Pirate's Legacy by Alain Surget
Every business owner needs a marketing strategy in order to compete effectively. Written specifically for proofreaders and editors, this book guides the inexperienced marketer through the core principles of small-business promotion. Part I focuses on the core concepts that should underpin the editorial freelancer's marketing strategy; Part I addresses specific promotional activities, and how to apply the concepts learned in Part I in order to maximize the impact of these activities. Each chapter is supplemented with mini case studies that demonstrate real-world practice. Part I offers a fictive sample marketing plan, using the example of a new entrant to the field, while Part IV concludes with a list of professional resources, including blogs, knowledge centres and resource hubs; related reading; tools and software; and professional directories and editorial societies. Successful marketing leads to an expansion of opportunity, and with opportunity comes choice. Premised on the concept of being interesting and discoverable, the author aims to help proofreaders and editors promote themselves into a position where they can grow their businesses, choose their preferred clients, and achieve their desired work flow and revenue stream.| SKU | Unavailable |
| ISBN 13 | 9781907184338 |
| ISBN 10 | 1907184333 |
| Title | The Pirate's Legacy |
| Author | Alain Surget |
| Series | Jolly Roger |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Salariya Book Company Ltd |
| Year published | 2010-06-07 |
| Number of pages | 96 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |