Place Promotion by John R Gold
"Geographical marketing" - the advertising and promotion of cities, districts, regions and even entire countries for tourism, investment, industrial relocation, development or migration - is now big business. Yet surprisingly little is known about how the potent images of place created by these campaigns work, or how effective they are in achieving their specific purpose. This book addresses this important topic by examining how place images are created, articulated, developed and asssessed at a variety of scales and contexts. The work begins with three chapters presenting a theoretical examination of how images are created, and using insights from communication theory, describes a "vocabulary" and "grammar" of effective place promotion. The history of selling places is also briefly reviewed. The remainder of the book examines, with many examples, specific types of place promotion in a series of thematic chapters covering cities, suburbs, industrial towns, fairs and festivals, the countryside, the American West, China and Eastern Europe.| SKU | Unavailable |
| ISBN 13 | 9780471948346 |
| ISBN 10 | 0471948349 |
| Title | Place Promotion |
| Author | John R Gold |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1994-05-03 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |