Pocket Guide to Selling Services and Products by Peter Morris

Pocket Guide to Selling Services and Products by Peter Morris

First published in 1995. This pocket guide is a cartoon book with a serious message -it explores the world of commercial transactions: selling products and services. It will take the salesperson through the course of the sales process in an informative and entertaining way. Selling Services and Products begins by establishing an understanding of customers' needs and moves through getting an appointment to meet them, to the moment when the sale is closed. It examines the differences between selling services and products and consolidates that information by an exercise at the end of each chapter. Everybody constantly makes transactions of one kind or another, so the selling process embodies a fundamental human activity -the need to persuade somebody about something, so that both parties benefit. This book will profit not only sales executives, but everyone. This unique pocket guide is a must for sales and marketing managers and students.

'The amusing cartoon characters are shown in both sales and day-to-day situations, where the reader's confidence is questionedIf you want to close that sale,
read on.' - Business Opportunity World, January 1996










































'Reading Selling Services and Products is a half-hour well spent, an
entertaining introduction to the key elements of sales.'

Malcolm McDonald is Professor of Marketing Planning at the Cranfield School of Management. Peter Morris was Manager of the Media Service Unit at the University of Sussex and now runs his own video production company in Brighton.

SKU	Unavailable
ISBN 13	9780750626415
ISBN 10	0750626410
Title	Pocket Guide to Selling Services and Products
Author	Peter Morris
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	1995-11-13
Number of pages	96
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.