The Political Campaigning Handbook by Lionel Zetter

The Political Campaigning Handbook by Lionel Zetter

A general election campaign, like a military campaign, is usually planned in advance in the minutest detail. The campaign is conducted in one giant open room known as the War Room. This book describes the team that you need to build around you and how to draw from their strengths and the time they have available for your cause.

Lionel Zetter was born in Glasgow. He was educated at American international schools before going to Berkhamsted School, Hertfordshire, and then on to the University of Sussex. He took a BA Hons in History and African and Asian Studies, and then an MA in Strategic Studies. He has travelled widely throughout Europe, Africa, Asia and the Middle East. On the political front the author has worked in the House of Commons and the House of Lords, and also in Conservative Central Office. He has also been a Conservative association chairman, branch chairman, election agent, local councillor and parliamentary candidate. During his professional career, Lionel was an associate director of the Media Information Group, and company secretary of Political Research and Communications International. He went on to become managing director of Parliamentary Monitoring Services Ltd and Political Wizard Ltd, and non-executive deputy chairman of Dods Parliamentary Communications Ltd. He has also been a director of polling company ComResa senior adviser to specialist recruitment firm Ellwood Atfield, and Senior Counsel at APCO Worldwide Lionel has been chairman of the Government Affairs Group and president of the Chartered Institute of Public Relations (CIPR). He is a Fellow of the CIPR, and of the Public Relations Consultants Association (PRCA), and the Royal Society of Arts. He is also a member of the National Union of Journalists (NUJ). Lionel has written, spoken and taught widely on politics and public affairs. He is now Director of The European Azerbaijan Society, vice-president of PublicAffairsAsia, a director of the Enterprise Forum, chairman of the PRCA Public Affairs Group, and publisher of Zetter's Political Companion. In 2008 Lionel was voted Public Affairs 'Personality of the Year' by the Readers of Public Affairs News, and in 2012 he received the PAN 'Outstanding Achievement' award.

SKU	Unavailable
ISBN 13	9781905641345
ISBN 10	1905641346
Title	The Political Campaigning Handbook
Author	Lionel Zetter
Condition	Unavailable
Binding Type	Paperback
Publisher	Harriman House Publishing
Year published	2007-09-01
Number of pages	156
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.