Polls, Pollsters, and Public Opinion by Clifford Young

  •
1 1

Polls, Pollsters, and Public Opinion by Clifford Young

Checking stock...
Checking stock...

Part of Methodological Tools In The Social Sciences series

Summary

This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess.

The feel-good place to buy books
  • Free US shipping over $15
  • Buying preloved emits 41% less CO2 than new
  • Millions of affordable books
  • Give your books a new home - sell them back to us!

Polls, Pollsters, and Public Opinion by Clifford Young

A vast literature exists on theories of public opinion - how to measure, analyze, predict, and influence it; however, there is no synthesis of best practices for interpreting public opinion: existing knowledge is disparate and spread across many disciplines. Polls, Pollsters, and Public Opinion presents a systematic analytical approach for understanding, predicting, and engaging public opinion. It tells the story through the eyes of the pollster and draws an analytical road map for examining public opinion, both conceptually and practically. Providing a theoretical and conceptual foundation, as well as debunking popular myths, this book delves into the science of polling, offering tools analysts can use to assess the quality of polls. It also introduces methods that can be used to predict elections and other socio-political outcomes while understanding the nuances of messaging, engaging, and moving public opinion.

You might also like

Clifford Young is President of Ipsos Public Affairs in the United States and an adjunct professor at Johns Hopkins SAIS. He is an expert on consumer and public opinion trends, corporate reputation, elections and scenario construction. He also oversees Ipsos' media partnerships, including ABC News, Axios, NPR, Thomson Reuters, USA Today, the Washington Post, among others. Kathryn Ziemer is a Clinical Psychologist and Clinical Director at Old Town Psychology. She founded Old Town Psychology in 2018 and has built it into an award-winning mental health clinic that combines research and clinical work. She is an expert on attitude formation, emotion development, cognitive biases, and behavior change. She previously worked as a Research Scientist at Ipsos Public Affairs.
SKU Unavailable
ISBN 13 9781108790000
Title Polls, Pollsters, and Public Opinion
Author Clifford Young
Series Methodological Tools In The Social Sciences
Condition Unavailable
Binding Type Paperback
Publisher Cambridge University Press
Year published 2024-07-04
Number of pages 200
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Customers who bought this item also bought