Portfolio Management For New Products by Elko J Kleinschmidt

Portfolio Management For New Products by Elko J Kleinschmidt

In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations determine which products are most worthy of resource allocation design and implement a portfolio management process maximize the value of their portfolios and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.

Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario.Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario.Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.

SKU	Unavailable
ISBN 13	9780738205144
ISBN 10	0738205141
Title	Portfolio Management For New Products
Author	Elko J Kleinschmidt
Condition	Unavailable
Binding Type	Hardback
Publisher	INGRAM PUBLISHER SERVICES US
Year published	2002-01-04
Number of pages	400
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.