Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Positioning: The Battle for Your Mind, 20th Anniversary Edition by Al Ries
This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.
Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants. Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
| SKU | Unavailable |
| ISBN 13 | 9780071359160 |
| ISBN 10 | 0071359168 |
| Title | Positioning: The Battle for Your Mind, 20th Anniversary Edition |
| Author | Al Ries |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2000-12-16 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |