Postmodern Advertising in Japan by Ory Bartal

Postmodern Advertising in Japan by Ory Bartal

In a study driven by stunning images of Japanese advertisements and the artworks they quote from, Ory Bartal offers a first-of-its-kind interpretation of the "postmodern" genre of advertising in Japan, which both shaped and reflected the new consumer-driven culture that arose during the bubble era of the 1970s, 1980s, and 1990s. Through a fascinating tale of art directors and their works and influences, Bartal shows how this postmodern visual language, like postmodernism in other streams, is distinguished by its mélange of styles, blurring of boundaries between art and design, and reliance on visual and textual quotations from sources past and present, domestic and foreign. Although this advertising culture partakes of global trends, Bartal draws attention to the varied local artistic sensibilities, structures of thought, and underlying practices, challenging the often-simplistic characterization of "Japaneseness" as being rooted in a Zen tradition of aesthetic indirectness and ambiguity. Combining multilingual scholarship with a wealth of information gleaned through years of personal interviews with the principals involved, this is a truly original contribution to the discussion of Japanese art and advertising as well as an insightful reading of more general issues in the study of visual culture and media.

ORY BARTAL is the department chair of the Department of History and Theory at the Bezalel Academy of Arts and Design in Jerusalem.

SKU	Unavailable
ISBN 13	9781611686548
ISBN 10	1611686547
Title	Postmodern Advertising in Japan
Author	Ory Bartal
Condition	Unavailable
Binding Type	Paperback
Publisher	Dartmouth College Press
Year published	2015-02-05
Number of pages	288
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.