The Power of Loyalty by Roger Brooks
Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty. In addition, you'll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors.
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| SKU | Unavailable |
| ISBN 13 | 9781599183930 |
| ISBN 10 | 1599183935 |
| Title | The Power of Loyalty |
| Author | Roger Brooks |
| Series | Startup Series |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Entrepreneur Press |
| Year published | 2010-06-17 |
| Number of pages | 218 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |