The Power of Persuasion by Robert V Levine
An insightful examination of the psychology of persuasion.
"This valuable and nonacademic guide reveals the extent to which we are surrounded by persuasion, and how we can resist it" * Publishers Weekly *
"An interesting book… Levine puts his analysis in the service of his real mission - to arm the reader against manipulation." * The Wall Street Journal *
"If you're like most people, you think advertising and marketing work - just not on you. Robert Levine's Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches." * The Globe and Mail *
"Levine's style of writing makes the reader feel as though they are in the story with him. An excellent read and well-recommended to those particularly interested in advertising, group dynamics, and occupational psychology." * Psychologist,The *
"An interesting book… Levine puts his analysis in the service of his real mission - to arm the reader against manipulation." * The Wall Street Journal *
"If you're like most people, you think advertising and marketing work - just not on you. Robert Levine's Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches." * The Globe and Mail *
"Levine's style of writing makes the reader feel as though they are in the story with him. An excellent read and well-recommended to those particularly interested in advertising, group dynamics, and occupational psychology." * Psychologist,The *
Robert Levine (Fresno, CA) is Associate Dean, College of Science and Mathematics, and Professor of Psychology at California State University, Fresno. He has published articles in Psychology Today, Discover, American Demographics, The New York Times, Utne Reader, and American Scientist.
| SKU | Unavailable |
| ISBN 13 | 9781851684649 |
| ISBN 10 | 1851684646 |
| Title | The Power of Persuasion |
| Author | Robert V Levine |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Oneworld Publications |
| Year published | 2006-03-01 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |