The Power of Rare by Victoria Jackson

The Power of Rare by Victoria Jackson

The Power of Rare is equal parts science and inspiration. In her urgent drive to help her daughter, Victoria Jackson not only transformed the competitive world of biomedical research, but also created a new medical model for generations to come. --Arianna Huffington

Victoria Jackson revolutionized the beauty industry in the 1980s and '90s with her no make-up approach to make-up and ultimately made Victoria Jackson Cosmetics into a billion-dollar global brand. But her greatest test of the power of rare didn't come until her daughter, Ali, was diagnosed with neuromyelitis optica, or NMO--a rare, life-threatening autoimmune disease--and Victoria, driven by a mother's love, set out to find a cure for her daughter.

Within days of hearing Ali's diagnosis in 2008, Victoria began the Guthy-Jackson Charitable Foundation to fund medical research into this often misdiagnosed orphan disease. Her blueprint called for breaking down the so-called silos of traditional medical research and bringing together some of the greatest minds to collaborate and share their findings. She hadn't expected to galvanize how medical research works, but within only a few years, that's just what she did. By focusing on the rare in each of us, the foundation has catalyzed breakthroughs in NMO in record time. These advances are also opening new doors to solving MS, lupus, and other autoimmune diseases--plus diseases that are not so rare, including cancer, infection, aging, and more.

It has been Victoria's guiding philosophy that if she can do it, anyone can. With>The Power of Rare, she shares how the foundation harnessed the power of rare to speed discoveries that help patients. Through her business savvy, wit, and heart, she offers real-world advice and inspiration for others to tap into rare to empower their own breakthroughs.

SKU	Unavailable
ISBN 13	9780692928998
ISBN 10	0692928995
Title	The Power of Rare
Author	Victoria Jackson
Condition	Unavailable
Binding Type	Hardback
Publisher	Regan Arts
Year published	2017-09-26
Number of pages	288
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.