The Power of Small by Linda Kaplan Thaler

The Power of Small by Linda Kaplan Thaler

The authors of the national bestseller THE POWER OF NICE once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers.

Our smallest actions and gestures often have outsized impact on our biggest goals, say Linda Kaplan Thaler and Robin Koval. Did you double-check that presentation one last time, or hold the elevator for a stranger? Going that extra inch - whether with a client, customer, family member, or friend - speaks volumes to others about our talent, personality, and motivations. After all, if we can't take care of the small details, how can we be counted on to deliver when it really matters?

In today's challenging times, bigger isn't always better. In fact, it's often the baby steps that put us on the path to delivering a true competitive advantage. The real secret to getting ahead in life and in our careers is to refocus our attention on the small details that, if disregarded, can sabotage a multimillion-dollar ad campaign or undermine your most important relationships. Kaplan Thaler and Koval show how to get more of what you want with surprisingly less than you'd imagine.

Written in the same entertaining, story-driven style that made THE POWER OF NICE the go-to book for finishing first, THE POWER OF SMAL demonstrates how all of us can harness the power of small to improve and reinvent our lives. It's the ultimate guide to shrinking your outlook to broaden your horizons.

Get SMAL and get going

Linda Kaplan Thaler is an Advertising Hall of Fame luminary and creator of many of the industry's most iconic campaigns, including Kodak Moments and the hilarious Aflac duck. Linda was the co-founder and CEO of the Kaplan Thaler group, which quickly became one of America's fastest growing ad agencies. She is currently Chairman of Publicis Kaplan Thaler, and the coauthor of several national bestsellers, including Bang! Getting Your Message Heard in a Noisy World, The Power of Nice, and The Power of Small. She lives with her family in New York City.

Robin Koval is the CEO and President of the Truth Initiative, the national public health foundation dedicated to achieving a culture where all youth and young adults reject tobacco and the creators of the award winning and life-saving truth(R) youth tobacco prevention program. Robin is also a leader in the world of advertising and marketing. She is a co-founder of the Kaplan Thaler Group, creators of the Aflac Duck and many other well-known campaigns, and was CEO of its successor, Publicis Kaplan Thaler. She is the co-author of three other best-selling books: The Power of Nice, The Power of Small, and Bang! Getting Your Message Heard in a Noisy World. Robin lives with her husband in Washington, D.C.

SKU	Unavailable
ISBN 13	9780385526555
ISBN 10	0385526555
Title	The Power of Small
Author	Linda Kaplan Thaler
Condition	Unavailable
Binding Type	Hardback
Publisher	Bantam Doubleday Dell Publishing Group Inc
Year published	2009-04-21
Number of pages	160
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.