Power Play by Tim Higgins

Power Play by Tim Higgins

The outrageous inside story of Elon Musk and Tesla's bid to build the world's greatest car--from award-winning Wall Street Journal tech and auto reporter Tim Higgins

A deeply reported and business-savvy chronicle of Tesla's wild ride. --Walter Isaacson, New York Times Book Review

A] sweeping history of the electric-car juggernaut.I've covered Tesla as a reporter since 2016. When Higgins writes about facts and situations I'm familiar with, I can attest he's right on the button, every time. --Russ Mitchell, Los Angeles Times

Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary; to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.

When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential. The gas-guzzling car was in need of disruption; the world was ready for Car 2.0. So they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.

But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics more than once took the company he had initially funded largely with his own money to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?

Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future.

TIM HIGGINS is an automotive and technology reporter for The Wall Street Journal. He appears regularly as a contributor on CNBC. His writing has won several awards from the Society for Advancing Business Editing and Writing, and he is a five-time finalist for the Livingston Awards. After almost a decade reporting on the car business from Detroit, he now lives in San Francisco.

SKU	Unavailable
ISBN 13	9780593414309
ISBN 10	0593414306
Title	Power Play
Author	Tim Higgins
Condition	Unavailable
Binding Type	Paperback
Publisher	Diversified Publishing
Year published	2021-08-10
Number of pages	656
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.