Powering the Future by Tom Koppel
Powering the Future tells the intriguing story of a tiny high--tech research company that developed one of the few truly revolutionary and transforming technologies of our era. Today, Ballard Power Systems is the world leader in fuel cell technology -- a non--polluting energy source that could one day replace the internal combustion engine and power the cars of the future. Geoffrey Ballard and a handful of colleagues -- at the outset little more than "three guys and a prayer" -- brought this neglected technology to the world. On gritty determination and a shoestring budget, they took fuel cells out of the lab and into the mainstream of business. They made the fuel cell smaller, cheaper, and vastly more powerful over an astonishingly short time -- actually melting down cables as they realized a fifty--fold increase in power output. Powering the Future not only chronicles the companya s impressive rise against stiff odds and intense competition; it also teaches valuable lessons about vision and inspiration, creating a culture of loyalty and dedication, attracting and keeping talented people, and marketing and selling an underdog technology to the biggest players in the auto world. Powering the Future is the entertaining and inspirational account of how a tiny high--tech research company grew, and became poised to literally change the way we live.
A..Tom Koppela s readable book about fuel cells mixes anecdote and technical information, holding the interest to the very last wordA... (Materials Today, November 2002)
Tom Koppel is an award--winning freelance writer. He has contributed feature articles on business, science, history, and travel to national magazines in Canada and the U.S. for nearly twenty years. He has been following the story of the Ballard fuel cell for over ten years, and first wrote about it for the Financial Post Magazine and Readera s Digest. He lives on Salt Spring Island, British Columbia. Powering the Future is his second book.
| SKU | Unavailable |
| ISBN 13 | 9780471646297 |
| ISBN 10 | 0471646296 |
| Title | Powering the Future |
| Author | Tom Koppel |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2001-05-24 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |