PR! by Stuart Ewen
This history of public relations shows how the art of PR has moulded the "public mind" and warped the contours of American democracy. The story began during World War I when Ivy Lee, one of America's first corporate men, sounded the dawn of an era in which public relations and corporate image management would become paramount features of society. The study chronicles the birth pangs and coming of age of a PR culture that is now taken for granted. It explores the ideas that inspired the stategies of public relations specialists, the ubiquitous use of images as tools of persuasion, the promiscuous advent of image consultants, pollsters, "astro-turf" organizers and other PR experts.
EWEN & EWEN is an authorial sobriquet assumed by Stuart Ewen and Elizabeth Ewen in no particular order. Elizabeth Ewen is Distinguished Teaching Professor in the Department of American Studies at SUNY College at Old Westbury. Stuart Ewen is CUNY Distinguished Professor of Film & Media Studies at Hunter College and in the Ph.D. Programs in History and Sociology at The CUNY Graduate Center.
| SKU | Unavailable |
| ISBN 13 | 9780465061686 |
| ISBN 10 | 0465061680 |
| Title | PR! |
| Author | Stuart Ewen |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Basic Books |
| Year published | 1996-11-14 |
| Number of pages | 496 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |