PR Power: Inside Secrets From the World of Spin
Summary
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PR Power: Inside Secrets From the World of Spin by Amanda Barry
Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with: * practical hints and tips * toolkit exercises * case studies from real businesses * priceless advice from leading experts in PR
If you want tips for the top, these books are for you - just follow the chapters through from strategic thinking to the psychology of successInspirational stuff. * Independent *
PR and Communication Skills specialist Amanda Barry ran her own PR consultancy for ten years, managing successful campaigns for major brands and clients, among them Motorola, Lloyds TSB, Mobil Oil and Future Network. She won the prestigious PR week 'Best Small Consultancy' Award in 1997.
| SKU | Unavailable |
| ISBN 13 | 9780753509043 |
| ISBN 10 | 0753509040 |
| Title | PR Power: Inside Secrets From the World of Spin |
| Author | Amanda Barry |
| Series | Virgin Business Guides |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Ebury Publishing |
| Year published | 2005-05-05 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |