The Practical Pocket Guide to Account Planning by Chris Kocek

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The Practical Pocket Guide to Account Planning by Chris Kocek

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The Practical Pocket Guide to Account Planning by Chris Kocek

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

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SKU Unavailable
ISBN 13 9780989284905
ISBN 10 0989284905
Title The Practical Pocket Guide to Account Planning
Author Chris Kocek
Condition Unavailable
Binding Type Paperback
Publisher Yellow Bird Press
Year published 2013-05-15
Number of pages 156
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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