The Practice of Market Research by Yvonne Mcgivern

The Practice of Market Research by Yvonne Mcgivern

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects.   Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author’s depth of insight and experience of the real world of market research is evident throughout this book.   The book offers: A well-rounded overview of market research Strong coverage of both qualitative and quantitative aspects of market research, including research design, sampling, qualitative data analysis and research ethics Valuable insight into the day-to-day tasks of a researcher Guidance and examples on everything from writing a proposal and creating a project timetable to preparing a report and giving a presentation This book is an ideal companion to any student’s market research course or research project and an indispensable guidebook with a long shelf-life for market research practitioners and people in the industry.

SKU	Unavailable
ISBN 13	9780273773115
ISBN 10	0273773119
Title	The Practice of Market Research
Author	Yvonne Mcgivern
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2013-05-30
Number of pages	608
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.