Predatory Marketing by C Britt Beemer

Predatory Marketing by C Britt Beemer

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Predatory Marketing by C Britt Beemer

Infective endocarditis is a condition that still carries a high morbidity and mortality rate despite modern antibiotics and surgical treatment. The infection, usually caused by bacteria, invades the innermost lining of the heart and can damage heart valves, connective tissue and the heart chambers themselves. Rapid diagnosis, effective treatment, and prompt recognition of complications are essential to good patient outcome. If untreated, mortality is extremely high. Symptoms can be as non-specific as fever, fatigue, weight loss, new rashes (either painful or painless), headaches, backaches, joint pains and confusion; hence the disease remains a diagnostic and therapeutic challenge.

This book presents the clinical manifestations - both cardiac and extracardiac, the diagnostic techniques currently used in clinical practice, the range of microorganisms that are responsible and the clinical scenarios that are often associated with initiating bacteremia. The guidelines are presented in detail, while the indications, timing and outcome of cardiac surgical intervention and prognosis are discussed extensively. Consequently this atlas will be of great value to cardiology specialists and trainees, emergency room physicians, intensivists and any frontline care provider to help them better understand the management of patients with infective endocarditis.

Beemer, C. Britt: - C. Britt Beemer is founder and CEO of America's Research Group (ARG), a national consumer research firm that has interviewed more than eight-million consumers. He is the author of It Takes a Prophet to Make a Profit and Predatory Marketing.

Robert L. Shook is a bestselling author of many business books, including Longaberger, a number-one New York Times bestseller, and The Pep Talk.

SKU Unavailable
ISBN 13 9780688148362
ISBN 10 0688148360
Title Predatory Marketing
Author C Britt Beemer
Condition Unavailable
Binding Type Hardback
Publisher HarperCollins Publishers Inc
Year published 1997-01-01
Number of pages 288
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.