Predictably Irrational: The Hidden Forces that Shape Our Decisions
Predictably Irrational: The Hidden Forces that Shape Our Decisions
Summary
Why do our headaches persist after taking a cheap painkiller but disappear when we take a more expensive one? Why does recalling the Ten Commandments reduce our tendency to he, even when we couldn't possibly be caught? Why do we splurge 00 an expensive meal but cut out vouchers to save twenty-five pence on a tin of soup?
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Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely
When it comes 10 making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? From paying for coffee to losing weight, and buying a car to choosing a romantic partner, ArieIy explains how to break through these systematic patterns of thought to make better, more financially sound, decisions. Predictably Irrational is not simply a fascinating read; it has the power to change the way we interact with the world - one small decision at a time. In the current economic crisis it is an invaluable 1001 that no person should be without.Dan Ariely is the bestselling author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty. He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere. He lives in North Carolina with his family.
| SKU | Unavailable |
| ISBN 13 | 9780007368549 |
| ISBN 10 | 0007368542 |
| Title | Predictably Irrational: The Hidden Forces that Shape Our Decisions |
| Author | Dan Ariely |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | HarperCollins Publishers |
| Year published | 2010-02-18 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |