Preface to Marketing Management by J Paul Peter
Suitable for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students, this title provides an overview for critical issues in marketing management.
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education. James H. Donnelly, Jr. e Thomas C. Simons Professor presso il Gatton College of Business and Economics della University of Kentucky.
| SKU | Unavailable |
| ISBN 13 | 9780078028847 |
| ISBN 10 | 0078028841 |
| Title | Preface to Marketing Management |
| Author | J Paul Peter |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2012-01-11 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |