Pricing by Kb Monroe

Pricing by Kb Monroe

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Summary

Economic and marketing principles are combined in an effort to provide a comprehensive study of pricing practice. As well as more basic topics, such as discounting, the more complex techniques of price bundling, pricing research methods, service pricing and value analysis are also covered.

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Pricing by Kb Monroe

By combining economic and marketing principles with accountancy and finance information this major new book provides everything you need to know about pricing. Including: quantity discounts, cash discounts, price deals, legal implications of discounting, as well as important new developments such as price bundling, service pricing, pricing research methods, value analysis and provides alternatives for pricing within legal and corporate constraints
SKU Unavailable
ISBN 13 9780070427822
ISBN 10 0070427828
Title Pricing
Author Kb Monroe
Condition Unavailable
Publisher McGraw-Hill Education - Europe
Year published 1990-04-01
Number of pages 528
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable