Pricing: Making Profitable Decisions by Kent Monroe

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Pricing: Making Profitable Decisions by Kent Monroe

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Summary

Synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This text offers material on the economics of pricing that reflects research in pricing by applied economists and marketing researchers trained in economics.

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Pricing: Making Profitable Decisions by Kent Monroe

Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.

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SKU Unavailable
ISBN 13 9780071198608
ISBN 10 0071198601
Title Pricing: Making Profitable Decisions
Author Kent Monroe
Condition Unavailable
Binding Type Paperback
Publisher McGraw-Hill Education - Europe
Year published 2002-10-16
Number of pages 416
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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