Pricing: Segmentation and Analytics
Summary
The feel-good place to buy books
Pricing: Segmentation and Analytics by Tudor Bodea
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.
Mark Ferguson is the Wilbur S. Smith Professor in the Moore School of Business at the University of South Carolina, USA.
| SKU | Unavailable |
| ISBN 13 | 9781606492574 |
| ISBN 10 | 1606492578 |
| Title | Pricing: Segmentation and Analytics |
| Author | Tudor Bodea |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Business Expert Press |
| Year published | 2012-02-16 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |