Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures
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Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Tim Smith
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.| SKU | Unavailable |
| ISBN 13 | 9780538480888 |
| ISBN 10 | 0538480882 |
| Title | Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures |
| Author | Tim Smith |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Cengage Learning, Inc |
| Year published | 2011-01-18 |
| Number of pages | 344 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |