Principles and Practice of Marketing by David Jobber

Principles and Practice of Marketing by David Jobber

This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands. The text contains numerous learning aids including chapter objectives, chapter summaries, study questions and references. There is a case study at the end of each chapter with an extended case at the end of each module.

David Jobber is Professor of Marketing at Bradford University and serves on the editorial board of numerous marketing and sales management journals. He also served as Special Advisor to the Research Assessment Exercise panel that rated research output from business and management schools throughout the UK. David Jobber has also received the Academy of Marketing Life achievement award for extraordinary and distinguished services to marketing.

Geoff Lancaster isDean of Academic Studies at London School of Commerce and Chairman ofDurham AssociatesGroup Ltd. He was formerlyResearch Professor of Marketing at London Metropolitan University, Senior Examiner to the Chartered Institute of Marketing and Chief Examiner to the Institute of Sales and Marketing Management.

SKU	Unavailable
ISBN 13	9780077079352
ISBN 10	0077079353
Title	Principles and Practice of Marketing
Author	David Jobber
Condition	Unavailable
Binding Type	Paperback
Publisher	McGraw-Hill Education - Europe
Year published	1995-03-20
Number of pages	704
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.