Principles and Practice of Marketing by David Jobber

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Principles and Practice of Marketing by David Jobber

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Summary

Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.

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Principles and Practice of Marketing by David Jobber

Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.

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SKU Unavailable
ISBN 13 9780077094355
ISBN 10 0077094352
Title Principles and Practice of Marketing
Author David Jobber
Condition Unavailable
Binding Type Paperback
Publisher McGraw-Hill Education - Europe
Year published 1998-04-01
Number of pages 860
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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