Principles and Practice of Marketing
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Principles and Practice of Marketing by Jim Blythe
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.| SKU | Unavailable |
| ISBN 13 | 9781844801206 |
| ISBN 10 | 1844801209 |
| Title | Principles and Practice of Marketing |
| Author | Jim Blythe |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 2005-12-01 |
| Number of pages | 800 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |