Principles of Contemporary Marketing, International Edition
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Principles of Contemporary Marketing, International Edition by Louis Boone
PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Kurtz and Boone tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition remains in a class by itself.| SKU | Unavailable |
| ISBN 13 | 9780538481779 |
| ISBN 10 | 0538481773 |
| Title | Principles of Contemporary Marketing, International Edition |
| Author | Louis Boone |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning, Inc |
| Year published | 2011-12-01 |
| Number of pages | 832 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |