Principles of Direct and Database Marketing by Alan Tapp

  •
1 1

Principles of Direct and Database Marketing by Alan Tapp

Checking stock...
Checking stock...
Summary

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

The feel-good place to buy books
  • Free US shipping over $15
  • Buying preloved emits 41% less CO2 than new
  • Millions of affordable books
  • Give your books a new home - sell them back to us!

Principles of Direct and Database Marketing by Alan Tapp

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

You might also like

Alan Tapp is Senior Lecturer at Bristol Business School at the University of West England.

SKU Unavailable
ISBN 13 9780273713029
ISBN 10 0273713027
Title Principles of Direct and Database Marketing
Author Alan Tapp
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2008-12-02
Number of pages 536
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Customers who bought this item also bought