Principles of Marketing by Ayantunji Gbadamosi
An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.Ayantunji Gbadamosi is Senior Lecturer of Marketing and Deputy Leader, Research Group for Marketing and Consumption Practice at the University of East London, UK.
Sonny Nwankwo is Professor of Marketing and Director for Research and Enterprise at the University of East London, UK.
Ian Bathgate is Principal Lecturer and Field Leader for Strategy, Operations, Marketing, and Management at the University of East London, UK.
| SKU | Unavailable |
| ISBN 13 | 9780230392700 |
| ISBN 10 | 0230392709 |
| Title | Principles of Marketing |
| Author | Ayantunji Gbadamosi |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2013-11-19 |
| Number of pages | 428 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |