Principles of Marketing by Frances Brassington

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Principles of Marketing by Frances Brassington

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Summary

The second edition of this introductory marketing text. New features include: revised and updated case studies, references and photographs; a re-written chapter on market research, including more material on IT and geodemographics; and increased coverage of direct and database marketing.

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Principles of Marketing by Frances Brassington

Principles of Marketing is widely recognised as a comprehensive, user-friendly introduction to the study of marketing. All the key topics in marketing are covered providing a detailed, student-friendly and accessible introduction to the subject. This second edition has been strengthened to reflect valuable feedback from throughout the academic community. In addition the comprehensive and unprecedented supplements package has been updated, including The FT Marketing Casebook, dedicated website, Multiple Choice Question Bank, OHP masters or full colour Powerpoint, Instructor's Manual and Video Cases.

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'the most impressive introductory textbook xxx; a textbook which not only stands up to the clones of the better known American texts but, in my view, outperforms them' Michael Baker, Strathclyde University
SKU Unavailable
ISBN 13 9780273644446
ISBN 10 0273644440
Title Principles of Marketing
Author Frances Brassington
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2000-01-17
Number of pages 1104
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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