Principles of Marketing by Frances Brassington
An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.| SKU | Unavailable |
| ISBN 13 | 9780273695592 |
| ISBN 10 | 0273695592 |
| Title | Principles of Marketing |
| Author | Frances Brassington |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2006-08-03 |
| Number of pages | 1296 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |