Principles of Marketing with CD by Philip T Kotler

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Principles of Marketing with CD by Philip T Kotler

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Summary

This text shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings. It provides real-life examples, showing the major decisions that marketing managers face.

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Principles of Marketing with CD by Philip T Kotler

For courses in Principles of Marketing. This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.

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SKU Unavailable
ISBN 13 9780130293688
ISBN 10 0130293687
Title Principles of Marketing with CD
Author Philip T Kotler
Condition Unavailable
Publisher Pearson Education (US)
Year published 2000-07-24
Number of pages 785
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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