Principles of Marketing with CD
Summary
The feel-good place to buy books
Principles of Marketing with CD by Philip T Kotler
This text shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings. It provides real-life examples, showing the major decisions that marketing managers face.| SKU | Unavailable |
| ISBN 13 | 9780130293688 |
| ISBN 10 | 0130293687 |
| Title | Principles of Marketing with CD |
| Author | Philip T Kotler |
| Condition | Unavailable |
| Publisher | Pearson Education (US) |
| Year published | 2000-07-24 |
| Number of pages | 785 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |