Principles of Retailing by Rosemary Varley

Principles of Retailing by Rosemary Varley

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Summary

Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

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Principles of Retailing by Rosemary Varley

Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

Rosemary Varley is subject director in Marketing and Retail at University of the Arts London.

Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.

SKU Unavailable
ISBN 13 9780230216983
ISBN 10 0230216986
Title Principles of Retailing
Author Rosemary Varley
Condition Unavailable
Binding Type Paperback
Publisher Bloomsbury Publishing PLC
Year published 2014-05-22
Number of pages 356
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.