Principles of Services Marketing by Adrian Palmer

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Principles of Services Marketing by Adrian Palmer

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Summary

The third edition of this well-established text provides students with an introduction to marketing to the services sector. Due to the impact of internet technology in this sector of marketing, there is expanded coverage of e-commerce developments integrated into the book.

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Principles of Services Marketing by Adrian Palmer

Aimed at Services Marketing elective modules taught at undergraduate levels 3 and 4 an on MBA and MA marketing degrees, this edition of this well established text provides students with an introduction to marketing to the service sector. The new edition retains the rigor and clarity of the previous edition but is bought up-to-date with new data and illustrative examples, expanded/integrated coverage of the Internet and e-commerce developments and improved pedagogical and design features.

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SKU Unavailable
ISBN 13 9780077097486
ISBN 10 0077097483
Title Principles of Services Marketing
Author Adrian Palmer
Condition Unavailable
Binding Type Paperback
Publisher McGraw-Hill Education - Europe
Year published 2000-12-16
Number of pages 360
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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