Principles of Services Marketing
Summary
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Principles of Services Marketing by Adrian Palmer
With a rigorous and comprehensive approach, Principles of Services Marketing 4/e provides readers with the ideal introduction to this key marketing topic. This new edition includes the most up-to-date examples and most relevant theory, and is structured to cover the content that is most essential to those taking any services marketing course.
Adrian Palmer is Professor of Services Marketing at the University of Gloucestershire Business School.
| SKU | Unavailable |
| ISBN 13 | 9780077107949 |
| ISBN 10 | 0077107942 |
| Title | Principles of Services Marketing |
| Author | Adrian Palmer |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2004-12-16 |
| Number of pages | 448 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |