Principles of Strategic Communication
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Principles of Strategic Communication by Derina Holtzhausen
Marking a paradigm shift in the field, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. It is a core text for undergraduate students in strategic communication courses in media, communication, marketing, and advertising programs."Principles of Strategic Communication is a thrilling new text that introduces students to the emerging field of strategic communication grounded in both theory and practiceIt emphasizes strategic decision-making and execution based on research and planning. Real-life case studies and industry insights include international examples, exposing students to diverse ways of thinking and problem-solving. Overall, this book presents the field of strategic communication as an exciting and rewarding career choice for the next generation of professional communicators."
Frauke Hachtmann, University of Nebraska-Lincoln, USA
“This textbook provides a thorough and thoughtful introduction to strategic communication. It helps students to understand key concepts, apply them to practical challenges, and build a career in the field. The integrated approach and fresh case studies set the book apart. A fundamental work that many scholars worldwide have been waiting for--highly recommended.”
Ansgar Zerfass, Leipzig University, Germany
"Principles of Strategic Communication is a thrilling new text that introduces students to the emerging field of strategic communication grounded in both theory and practice. It emphasizes strategic decision-making and execution based on research and planning. Real-life case studies and industry insights include international examples, exposing students to diverse ways of thinking and problem-solving. Overall, this book presents the field of strategic communication as an exciting and rewarding career choice for the next generation of professional communicators."
Frauke Hachtmann, University of Nebraska-Lincoln, USA
“This textbook provides a thorough and thoughtful introduction to strategic communication. It helps students to understand key concepts, apply them to practical challenges, and build a career in the field. The integrated approach and fresh case studies set the book apart. A fundamental work that many scholars worldwide have been waiting for--highly recommended.”
Ansgar Zerfass, Leipzig University, Germany
Derina Holtzhausen is Professor and Dean of the College of Fine Arts & Communication at Lamar University, USA.
Jami A. Fullerton is Professor in the School of Global Studies and Peggy Layman Welch Chair in Strategic Communications at Oklahoma State University, USA.
Bobbi Kay Lewis is Associate Dean in the College of Arts and Sciences and Associate Professor in the School of Media & Strategic Communications at Oklahoma State University, USA.
Danny Shipka was Associate Professor in the School of Media & Strategic Communications at Oklahoma State University, USA.
| SKU | Unavailable |
| ISBN 13 | 9780367432478 |
| ISBN 10 | 0367432471 |
| Title | Principles of Strategic Communication |
| Author | Derina Holtzhausen |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2021-07-09 |
| Number of pages | 342 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |