Problems in Marketing by Luiz A M Moutinho
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.
| SKU | Unavailable |
| ISBN 13 | 9780761971795 |
| ISBN 10 | 0761971793 |
| Title | Problems in Marketing |
| Author | Luiz A M Moutinho |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | SAGE Publications Inc |
| Year published | 2007-12-12 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |