Product Juggernauts by Pranganath Nayak
Views that how fast and how often a company can develop new products can determine whether or not it survives. This book integrates activities in Research and Development, strategy, product development, and marketing to form a view of the product creation process that leads to value creation for employees, customers, and owners.
Jean-Philippe Deschamps is an innovation management practitioner with 40 years of international consulting experience. At IMD, which he joined in 1996 as professor of technology and innovation management, he focuses his research, consulting and teaching on the role of leaders in innovation. Before IMD, he was a vice president and practice leader with consulting firm Arthur D. Little. He co-authored the best-selling book Product Juggernauts: How Companies Generate Streams of Market Winners (Harvard Business School Press) and has given seminars and lectures throughout the world, including twice at the World Economic Forum in Davos. He graduated from HEC, INSEAD and Harvard Business School.
| SKU | Unavailable |
| ISBN 13 | 9780875843414 |
| ISBN 10 | 0875843417 |
| Title | Product Juggernauts |
| Author | Pranganath Nayak |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Harvard Business Review Press |
| Year published | 1995-03-01 |
| Number of pages | 480 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |