Product Management: Mastering the Product Role
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Product Management: Mastering the Product Role by Asomi Ithia
In a new series, Asomi Ithia provides a straight-talking approach to the range of activities required to create, deliver and manage products. In Mastering the Product Role, Asomi describes the various functions of product management, and outlines its uses in different organisational contexts. He provides guidance for being an effective product person, developing your talent, working with stakeholders and making product management work in mid-to-large organisations. The book also covers thoughts on the future of product management and provides tools for professionals working on product initiatives. With its friendly and personable tone, content is brought to life with references, diagrams, illustrations, examples, case studies and quotes from over 50 interviews.
Asomi Ithia has been working in product management and product marketing for over 20 years in small and large businesses. He has worked across all stages of the product lifecycle using a range of techniques to understand customer needs, deliver and manage products.
| SKU | Unavailable |
| ISBN 13 | 9781789018769 |
| ISBN 10 | 1789018765 |
| Title | Product Management: Mastering the Product Role |
| Author | Asomi Ithia |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Troubador Publishing |
| Year published | 2019-05-28 |
| Number of pages | 136 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |