The Product Manager's Field Guide by Linda Gorchels

The Product Manager's Field Guide by Linda Gorchels

A guide to the techniques and tools of top product managers. It explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average. It provides you with an action plan for becoming a product manager capable of creating consistent customer delight and long-term competitive advantage.

Linda Gorchels has extensive experience as a product and marketing manager and is currently managing director of executive marketing seminars in the executive education department of the school of business, University of Wisconsin-Madison. She is the author of the bestselling The Product Manager's Handbook.

SKU	Unavailable
ISBN 13	9780071410595
ISBN 10	0071410597
Title	The Product Manager's Field Guide
Author	Linda Gorchels
Condition	Unavailable
Binding Type	Paperback
Publisher	McGraw-Hill Education - Europe
Year published	2003-05-16
Number of pages	228
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.