The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager by Steven Haines

The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager by Steven Haines

Advance in your product management career and create innovative products that customers love!  Regardless of industry or sector, to compete in today’s business world, product managers must understand how their customer’s preferences change, how technology evolves, and how to anticipate what competitors might do. You need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager’s Survival Guide brings you fully up to date on what you need to succeed as a product manager.  For your professional future, you’ll learn it’s not the development technique that will help you get ahead, it’s how you think like a strategically minded business person.  Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy. As you continue your career journey, you’ll be able to become a member of the exclusive product management professional community (for readers of this book) at www.sequentlearning.com/community. The Product Manager’s Survival Guide, Second Edition features brand new material, including:  • A product management acumen assessment (https://survey.sequentlearning.com/s3/PMAcumen) • Action planning ideas at the end of each chapter  • Techniques to earn empowerment • Tools to develop product strategies and roadmaps • Methods to deploy and release products • Metrics to assess product performance  Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times.

Steven Haines is the founder of Sequent Learning Networks and The Product Management Executive Board. Sequent Learning Networks is a global training and advisory services firm based in New York City. Its mission is to help its clients improve the structure and function of Product Management so they can produce great products. The Product Management Executive Board is a professional association of senior executives who share a common bond in their quest for product excellence. Steven's books serve as foundational bodies of knowledge and Product Management best practices for product managers, product leaders, and executives across the corporate landscape.

Steven spent more than two decades in corporate leadership roles in industries as diverse as wholesale industrial products, intimate apparel, medical products, communications, and software & technology. Further, he spent twelve years as an adjunct professor at Rutgers University's business school.

SKU	Unavailable
ISBN 13	9781260135237
ISBN 10	1260135233
Title	The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager
Author	Steven Haines
Condition	Unavailable
Binding Type	Hardback
Publisher	McGraw-Hill Education
Year published	2019-07-04
Number of pages	288
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.