Product Strategy and Management by Michael Baker

Product Strategy and Management by Michael Baker

Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between success of a product and survival of the firm.

Susan Hart has worked as a teacher and researcher in schools and universities for over 30 years. Her specific area of interest has always been the dynamics of classroom life. She is currently teaching in a college of further education.

Annabelle Dixon was trained as an infant teacher, psychologist and educational researcher, and has had a long and varied career in primary schools. She has maintained a life-long stance against streaming, both in theory and in practice.

Mary Jane Drummond was an infant teacher for many years before joining what is now the Faculty of Education at the University of Cambridge. She has taught on a variety of professional development courses, specializing in the early years of childhood.

Donald McIntyre has been engaged in research into teaching and teacher education for 40 years. His previous publications include Effective Teaching and Learning: Teachers' and Pupils' Perspectives (Open University Press, 1996).

SKU	Unavailable
ISBN 13	9780273694502
ISBN 10	0273694502
Title	Product Strategy and Management
Author	Michael Baker
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2007-04-26
Number of pages	560
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.