The Production Manual by Gavin Ambrose
From the basics such as working with typography through using images and working with color, exploring different pre-press techniques and the processes involved in bringing a product to press and with a resulting pleasing end product, the authors present everything that the reader needs to know in a straightforward and visually strong way. This new edition completely updates the information on the production process, highlighting new techniques and expanding its coverage on digital technologies. In addition, new interviews are included from design studios using creative or unique production techniques. Since students may eventually be working with international clients, the authors includes both metric and imperial measurements so that students will become familiar with the differences. Expanded coverage of environmental and sustainability issues, especially as they relate to paper choice and use of special processes/inks has also been added.-
Visible Signs
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Visual Communication
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Illustration
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Creative Research
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The Layout Book
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Visual Research
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Sketching for Animation
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GOOD: an Introduction to Ethics in Graphic Design
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Motion Graphics
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Creative Vision
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Fashion and Textile Design with Photoshop and Illustrator
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Verbalising the Visual
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Landscape Architecture and Environmental Sustainability
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Fashion Thinking
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Visual Communication Design
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Fashion Sewing: Introductory Techniques
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Fashion Promotion in Practice
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Drip-dry Shirts: the Evolution of the Graphic Designer
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Marketing Fashion Footwear
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Introduction to Graphic Design
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Production Design for Screen
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Design for Sustainable Change
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Design Management
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Sourcing and Selecting Textiles for Fashion
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Animated Performance
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Communication Design
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Adaptation Strategies for Interior Architecture and Design
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The Principles and Processes of Interactive Design
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Cartoon Character Animation with Maya
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More Than a Name
This is an excellent resource manualI've already recommended it to my new students as a foundational text. * Stephen Hibbert, University of Huddersfield, UK *
The Production Manual is an excellent resource for design students. An accessible and easy to understand format, which clearly demonstrates the key processes involved in contemporary creative practice. * Simon Harrison, Leeds College of Art, UK *
The Production Manual is an excellent resource for design students. An accessible and easy to understand format, which clearly demonstrates the key processes involved in contemporary creative practice. * Simon Harrison, Leeds College of Art, UK *
Gavin Ambrose currently teaches at the University of Brighton, UK, and is a practicing designer and author.
Paul Harris is a freelance writer whose work appears extensively in magazines and journals in the US and UK.
| SKU | Unavailable |
| ISBN 13 | 9781472591319 |
| ISBN 10 | 1472591313 |
| Title | The Production Manual |
| Author | Gavin Ambrose |
| Series | Required Reading Range |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2016-02-11 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |