The Production Manual by Gavin Ambrose

The Production Manual by Gavin Ambrose

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Summary

"The Production Manual" provides students with the practical knowledge necessary to print and produce creative work. It covers various areas that fall under the remit of graphic design including exhibition, packaging and signage.

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The Production Manual by Gavin Ambrose

This hands-on guide allows graphic design students to apply the knowledge acquired during their course. Essential production methods are covered in detail, providing clear descriptions of the various technical processes involved in design for print, exhibition stands, packaging and signage. The book tackles issues such as image resolution, printing techniques and platemaking, and demonstrates how to achieve difficult effects such as duotones and halftones. The text is supported throughout by examples of work taken from the best of contemporary design.
Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is a co-author and collaborator on books about packaging design and design principles.
SKU Unavailable
ISBN 13 9782940373635
ISBN 10 2940373639
Title The Production Manual
Author Gavin Ambrose
Series Required Reading Range
Condition Unavailable
Binding Type Paperback
Publisher Bloomsbury Publishing PLC
Year published 2008-05-26
Number of pages 192
Prizes Winner of British Book Design & Production Award Tertiary Education 2008
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.