Profitable Growth Is Everyone's Business by Ram Charan

Profitable Growth Is Everyone's Business by Ram Charan

The coauthor of the international bestseller Execution has created the how-to guide for solving today's toughest business challenge- creating profitable growth that is organic, differentiated, and sustainable.

For many, growth is about "home runs"-the big bold idea, the next new thing, the product that will revolutionize the marketplace. While obviously attractive and lucrative, home runs don't happen every day and frequently come in cycles.

Products like Kevlar, Teflon, and the Dell business model for selling personal computers may be once-in-a-decade phenomena. A surer and more consistent path to profitable revenue growth is through "singles and doubles"-small day-to-day wins and adaptation to changes in the marketplace that build the foundation for substantially increasing revenues. The impact of singles and doubles can be huge. They are not only the basis for sustained revenue growth but, in fact, the foundation for home runs. Singles and doubles provide the discipline of execution, an absolute necessity for successfully bringing a breakthrough technology to market or implementing a new business model.

Inherent in this way of thinking is the revolutionary idea that growth is everyone's business-not solely the concern of the sales force or top management. Just as everyone participates in cost reduction, so must everyone be engaged in the growth agenda of the business. Every contact of each employee with a customer is an opportunity for revenue growth. That includes everyone from the people working in a company's call center handling customer inquiries and complaints to the CEO.

In this trailblazing book, Ram Charan provides the building blocks and tools that can put a business on the path to sustained, profitable growth. For more than twenty-five years, Ram Charan has been working day in and day out with companies around the world. The ideas he has developed for solving the profitable revenue growth dilemma facing many businesses are based on personally seeing what works in real time. These are ideas that have been tested across industries and that deliver results, and they can be put to use starting Monday morning.

Ram Charan is a sought-after advisor to CEOs and top executives at GE, Ford, DuPont, EDS, Universal Studios, and Verizon, among others. He is the coauthor of Every Business Is a Growth Business and E-Board Strategy, as well as the author of Boards That Work. Dr. Charan holds a D.B.A. and an M.B.A. and has written numerous papers for Harvard Business Review and other publications, including the Fortune cover story Why CEOs Fail. He holds a master's degree in business administration from Harvard Business School and has taught at both Harvard and Northwestern. He was recently named a Fellow of the National Academy of Human Resources and awarded the best instructor award at Northwestern's Kellogg School.

SKU	Unavailable
ISBN 13	9781400051526
ISBN 10	1400051525
Title	Profitable Growth Is Everyone's Business
Author	Ram Charan
Condition	Unavailable
Binding Type	Hardback
Publisher	Random House USA Inc
Year published	2004-01-20
Number of pages	208
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.